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Selected partnerships

A handful of brands, deeply.

We work with few brands at a time, so the work runs long. Most of our partnerships are confidential — we will share the ones we can, here, as they are ready to be told.

In practice

Until then, here is what each of the three partnerships looks like on the ground. Composites of typical engagements — the structures are real.

01 · Foundational

The specialty roaster.

A Beirut specialty-coffee roaster, three months from opening its first door. Twelve weeks: positioning, name, identity, packaging and a launch toolkit its two-person team could run alone.

  • Fixed fee, staged against milestones
  • Scope locked at kick-off
  • Launched on time — first door and DTC
  • Converted to a Standing Partnership at month four
02 · Standing

The womenswear retailer.

A GCC womenswear brand at four stores, ready to go regional. We sit inside leadership — brand, retail experience, campaigns and the KSA entry — as its standing brand team.

  • Monthly retainer on a 12-month commitment
  • Equity participation, vesting over three years
  • Year one: like-for-like growth and two new doors
  • Paid on the delta above an agreed baseline
03 · Advisory

The skincare founder.

A founder-led skincare brand with a six-person in-house team. One session a month plus on-call counsel: repositioning the hero line, pricing, and a distributor introduction for KSA.

  • Advisory fee, rolling with 30-day notice
  • Monthly session plus on-call counsel
  • Entered KSA without adding headcount
  • The in-house team stays in the lead
Next step

Your brand next?

We take on a small number of partners a year. Tell us what you are building.

Send an enquiry